The Billiken's Bluff

Please someone look and see.



Disengage yourself from the honey maple glazed turkey.



The fresh mozzarella balls are unsalted and unremarkable. Don't worry about how thinly sliced your lox are.



This is far from the most pressing issue at the deli counter of the local supercenter.





There is a pole display above



the meat weighing apparatus informing me that:

UNITED WE STAND ... NEVER FORGET

What menace lurks below this message? Is there a company whose sole specialty lies in this type of translation? I don't believe you or this. This seems didactic and assumed in green pixilated font.

Does this boost sales? Does this promote Born on the 4th of July BBQs? Does this increase discretionary spending for impromptu 9/11 memorial dinners?



Look up from the meat slicer.



Ignore the boiled ham.



No I want it shredded, so it falls apart. Don't be afraid to cut it too thin. You can't cut it too thin.

Look, look the plane, the plane!!!







No, no, no, cast a more fine toothed comb. Divert your attention



Yes that's the spirit.

Expand your mind. Look for signals, signifiers



This is not a test of the emergency broadcast system. This is your local grocer. You are purchasing gelatinous meat products at least ask them to allow you to do so on a level playing field. Don't let them make this an emotional sell. This is a decision based on nutrients and pounds per dollars.